The uptake in affiliate marketing has been accelerated by companies like Amazon, Shopify, and WordPress. The third parties are termed ‘affiliates’, and they’re paid commission fees to incentivize them to promote the company. “An advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services.” Many are turning to affiliate program management as the solution.Īffiliate marketing is a pay-for-performance marketing program where the selling of products and services is outsourced across a digital network of third-party publishers. To stand out on the internet and make sure they get noticed, online merchants are having to rethink how to allocate their marketing budget. Most people now search digitally for information about products and services in what’s become an incredibly crowded marketplace.
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